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You can thank Prohibition for this Marvelous Whiskey

Prohibition Era Whiskey, Whiskey HistoryBy Whiskey Bent February 16, 2014 4 Comments

Being a marketing guy by trade, I really admire these old advertisements from National Distillers (circa July 1934). Create sense of urgency. Check. Weave a tale of romantic scarcity. Check. Create F.U.D. (Fear, Uncertainty, Doubt). Check. The only gaff by today’s standards is the typical wail of the modern ad agency client: “There’s way too…

Have you laid in your share of this Genuine Pre-Prohibition Whiskey?

Prohibition Era Whiskey, Whiskey HistoryBy Whiskey Bent January 4, 2014 Leave a comment

This magazine ad from October 1934 sheds light on the fact that there was a lot of prohibition era whiskey left over after Repeal. Since we basically had to start from scratch aging American whiskey via the relatively few distilleries that survived, the only “good old stuff” was bottled before 1920 (aka pre-prohibition). What is…